I’m not a cult fan or anything but I happen to like LOVE MAC Cosmetics lip products. In particular, the lipsticks are worth the money every penny. One favorite color that almost every lady that knows of MAC Cosmetics likes is Heroine. It has a lovely matte finish. The color has a cool pink base but is purple in hue. It is definitely W*O*C friendly. I applied one application that lasted for about 5 hours before I would have had to reapply. Unfortunately, I was ready to get in the bed after being out for 5 hours this particular night so all my makeup had a near future of being removed. Lol. Anyhoo, I absolutely am excited that MAC made this color permanent (it had previously come out in a limited edition collection and was being sold for almost body parts on eBay). If you are looking for a great color and are feeling bold, give Heroine a try. Heroine might actually “save” your makeup look!